Kip Nield Internet Marketing Consultant
Pathology Associates:
                 Business Type:   M.D. Pathology Services
                 Rendered:         Marketing Plan Development
                                                   Website Project Management
                                                   Website Content Development 
                                                   ServiceFirst™ Marketing

Pathology Associates is an esteemed group of pathologist that provide diagnostic and other pathological services for the region that includes Western Wyoming, Central and Southeastern Idaho. 


The initial project for Pathology Associates was project management in early 2007.  Working with a website designer, IT consultant, and an industry specific software developer, a new face to the website was created and implemented.  Working closely with the partner pathologists, content was developed and added to the website. 


In early 2008, a second project was started that included marketing plan development and implementation services.  As the marketing plan was launched, a ServiceFirst ™ Marketing project began with an evaluation of the lab processes.


Pathology Associates is a current client with new client confidential projects on the horizon. 
Search Engine Optimization:
As part of the website development, search engine rankings were very effective without a specific seo project. 
Key Word Phrases:  Idaho Pathology
                                         Idaho Pathologists
                                         Idaho Pathologist
All are currently ranked #1 on Google.  (Of course, always subject to change).