Search Engine Optimization (SEO)
The process of preparing websites for the search engines is known in the website development community as search engine optimization or SEO for short. Kip Nield has been involved with search engine optimization - SEO for over 10 years. During this time, there have been many changes yet some basic principles of search engine optimization (SEO) remain constant. Kip Nield can analyze existing search engine optimization (SEO) effectiveness or work from scratch to maximize top rankings in the search engines.
Website Content Development
Kip Nield has over a decade of experience developing content for websites. Web site developers write terrific code and create functionality for websites but seldom possess creative writing skills. Website designers can create incredible layouts and graphic design but seldom write the copy (the written text for a webpage). Both website designers and developers agree that creating persuasive content that usually comprises of text and photos often becomes a frustrating and daunting task for their clients. Kip Nield can help!
Marketing Plan Development
As a 15+ year professional in sales and marketing, Kip Nield understands how to define, dissect and attack a market. Strategically preparing and following a well thought-out marketing plan can be a springboard to success. Kip Nield understands the key components of a marketing plan and how these components, when structured correctly, can make a powerful impact on the message presented to a target audience. Effective marketing plan development provided by Kip Nield includes research elements, tactical strategy selection and a solid implementation approach.
Pictures are definitely worth a thousand words. In fact, in marketing they are worth much more. Photos portray products and product features. They represent target market demographics and target market psycographics. Great photos are purposefully taken to add emphasis and character to a webpage. Photos that “tell a story” magnify the ambiance and set the stage of a website. Kip Nield understands and provides photos that speak volumes to their audience.